apple: tower theatre
In June of 2021, Apple opened a new flagship store at the historic landmark of Tower Theatre in downtown Los Angeles. To celebrate this occasion, Apple Creative Studio LA launched a campaign to promote the local creative community. In this video—which is a part of the initiative, portraits of inspirational figures done by local artists of Los Angeles was showcased and on display during the opening day.
For this sequence, I worked with the team at Oddfellows to come up with methods and styles that would function best to highlight these artworks. On top of developing the general look, I also storyboarded sequences and transitional shots that would provide smooth reading from one work to the other.
year | 2021
studio | Oddfellows
client | Apple
role | graphic design, motion storyboard
Photo source: Apple Newsroom article.
A collage approach where we utilized parts from the featured artworks was implemented to reinforce the idea of the hand-made and authenticity.
Selection of other design styles from the initial exploration stage.